The Saturday Ritual

A weekly ritual of awareness for founders building the brand they're proud of and the business that supports the life they’re excited to live.

Every Saturday morning — 1 founder story that shifts how you think about growth and success, and 3 questions inviting you to look at how you're building yours.

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Past editions:

Ëmi Antal 4/18/26 Ëmi Antal 4/18/26

5. Finding Romeo

Read time: 4 min
If you don't build a conscious shift into your new business, your dream company will quickly become your most demanding boss.

Ëmi Antal 4/11/26 Ëmi Antal 4/11/26

4. WHAT'S YOUR BUSINESS HAVING FOR DINNER?

Read time: 4 min
A €1.4 billion luxury founder finishes work at 5:30 PM, takes a 90-minute lunch, and reads Seneca by the fireplace. And it's not slowing him down, it's what makes it work.

Ëmi Antal 4/4/26 Ëmi Antal 4/4/26

3. You’ve changed

Read time: 4 min
What if trying to stay relevant is the thing that's making you invisible?

Ëmi Antal 3/28/26 Ëmi Antal 3/28/26

2. Did you choose this?

Read time: 4 min
Your choices shape your business and life. Whether you make them on purpose or let them happen to you.

Ëmi Antal 3/21/26 Ëmi Antal 3/21/26

1. Is there still room for you?

Read time: 4 min
Founder-led businesses grow from the founder’s capacity. Make sure you don’t run out of it.